Job Description

Description We are looking for a highly motivated Digital Marketing Specialist to join our team on a contract basis. This role is based in Troy, Michigan, and requires a detail-oriented individual with a strong background in digital marketing tools, campaign management, and lead generation strategies. The ideal candidate will thrive in a fast-paced environment, work independently, and bring a resourceful and entrepreneurial approach to their work. Responsibilities: - Develop and execute lead generation campaigns across multiple platforms to drive business growth. - Manage and monitor HubSpot sequences, ensuring optimal performance and effective tracking. - Conduct tailored searches using tools like ZoomInfo to identify potential leads and market opportunities. - Oversee social media management efforts, including content creation and engagement strategies. - Update and maintain company websites to ensure accurate and appealing online presence. - Collaborate with the Head of Sales to align marketing strategies with sales objectives. - Utilize tools such as PowerPoint and Canva to create compelling presentations and marketing materials. - Translate complex technical concepts into actionable plans for non-technical stakeholders. - Occasionally travel to support marketing and sales initiatives. - Continuously analyze campaign data using Google Analytics to measure effectiveness and refine strategies. Requirements - A minimum of 5 years of experience in digital marketing or a related field. - Proficiency in Google Ads, Google Analytics, and Google AdWords to optimize campaigns. - Strong expertise in managing email marketing campaigns and lead tracking systems. - Familiarity with marketing platforms such as HubSpot and ZoomInfo. - Ability to work independently with minimal direction, demonstrating self-motivation and resourcefulness. - Excellent communication skills to simplify technical concepts for diverse audiences. - Tech-savvy with the ability to update websites and design marketing assets using tools like Canva. - Entrepreneurial mindset with a proactive approach to problem-solving and innovation. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Tags

Permanent employment, Contract work, Temporary work,

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