Job Description

Yves Rocher USA is seeking a creative and strategic Social Media & Content Creator to oversee the company’s online presence and content. This is a remote position focused on the  US market , requiring a deep understanding of trends, audience behavior, and content strategies in the US. The role blends social media management, hands-on content creation, and leading UGC campaigns, while also acting as one of the brand’s main public-facing voices

• Create and edit content for Instagram and TikTok, including weekly posts, daily Stories, and lifestyle visuals.
• Manage scheduling, captions, hashtags, insights, and community engagement.
• Develop trend-driven, viral content aligned with brand voice and U.S. audience.
• Lead UGC campaigns: sourcing creators, scripting, directing, and editing.
• Repurpose existing brand content for social platforms.
• Serve as the on-camera brand ambassador.

REQUIREMENTS

• Experience in social media management and content creation.
• Strong creative direction and trend awareness.
• Deep understanding of the US market, audience behavior, and social media trends.
• Skilled in coordinating UGC campaigns or working with multiple creators.
• Excellent communication and organizational skills.
• Proficiency in Instagram, TikTok, and content editing tools.

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