Job Description
About Slate At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
Who We Are Looking For We’re looking for internet culture geeks, meme aficionados, TikTok natives, who love staying on top of the latest cultural phenomenon to inspire and create cool social content. We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a love for the automotive space. The ideal candidate will be adept at shooting iPhone content. Additionally, they should have experience in video editing and photo retouching to ensure that the final product meets our brand standards.
As our Social Media Content Creator, you will lead social content creation efforts for Re:Car and report directly to the Head of Social. You will be the primary owner and creator of social content while also applying your expertise to incorporate the latest trends, filters, sounds, and formats into your approach. The work will range in application across organic social, paid campaigns, influencer partnerships, and beyond.
What You Get To Do - Be an idea Understand our brand ethos deeply and work with the marketing org to try out ideas and concepts that break through and build awareness. Embrace a test, learn, and optimize model to keep a flywheel of content running.
- Stay on top of ever-changing social media trends, pop culture references or other relevant conversations in the social space.
- Pitch social ideas and concepts to the greater marketing team.
- Conceptualize, film, edit, write and otherwise create engaging content for various social platforms, including TikTok, Instagram, Facebook, Reddit and more.
- Shoot high-quality audio, video and stills using both iPhone, gimbal, and wireless mic, ensuring exceptional composition, lighting, and clarity.
- Collaborate closely with the creative and production team to develop content ideas and execute content pieces that are not only relevant, native to platform, but align with brand objectives and standards.
- Author and draft copy for social post, working closely with our creative department to ensure all content captures the right tone of voice.
- Execute video editing and photo retouching.
- Manage and organize digital assets, including raw footage, photos, and edited files, to ensure efficient workflow and accessibility.
| WHAT YOU BRING TO THE TEAM - Bachelor's degree in Communications, Marketing, or related field.
- 5-7 years of experience in video content creation for social media at a consumer-facing brand or agency or similar experience.
- In-depth knowledge of social media platforms, best practices, algorithms, and trends.
- A passion for staying updated on emerging trends in social media and digital content creation.
- Keen eye for design/art direction/leveraging props and styling.
- Collaborative work ethic.
- Experience creating various types of content from product shots to storytelling.
- Experience shooting and lighting video content and still photography.
- Proficient with Adobe, Canva, Capcut and other editing and design software.
- Nice to have: Comfortable stepping in as talent, if needed.
- Comfortable in a fast-paced team environment, coordinating multiple projects simultaneously with hard deadlines.
- Demonstrated ability in adapting brand voices and visual identities to videos.
- Ability to manage projects from ideation to production, through post-production and delivery.
- Excellent written and verbal communication skills.
- Strong attention to detail.
- Self-starter with a positive attitude.
- Willingness to come into the office a few days a week and travel to content creation shoots to collect social content.
- Enjoys cars! You’ll be thinking about cars all day every day, and it’s the most fun when you love cars.
WHY JOIN TEAM SLATE? At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal, and Scrappy
- Respectful Collaboration
- Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE. Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at
recar-talent_acquisition@slate.auto.
Job Tags
Full time, Work at office,