Junior Media Planner - New York, 10019 Job at Universal Music Group, New York, NY

TG5GMnBkQng0c1JHKy83Y05Obnl0MVdF
  • Universal Music Group
  • New York, NY

Job Description

Junior Media Planner - New York, 10019, United States of America

How we LEAD:

The REPUBLIC Collective, a division of the east coast record label groups, are seeking a Junior Media Planner to support frontline and catalog repertoire. This is a permanent, full-time position based in our New York City headquarters. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing advertising landscape, understands how to setup and strategically plan effective ad campaigns, and they care deeply about MUSIC! They have hands-on experience planning or buying across digital media channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This role requires someone who thrives in a fast-paced, collaborative environment, managing multiple workstreams and communications simultaneously. The Junior Media Planner must bring strong organizational skills and attention to detail, building and maintaining media plans, gathering and tracking approved assets, tracking POs and budgets, optimizing campaigns, driving toward goals and ROI, and clearly communicating strategy and campaign results to marketing stakeholders.

  How you’ll CREATE:

  • Develop and plan paid media campaigns including ecommerce promotions across socials, search, video, and programmatic platforms.
  • Understand pixel implementation on websites for data collection and conversion tracking.
  • Identify and define target audiences, analyzing consumer behaviors, shopping habits, and media consumption patterns.
  • Build and manage first-party and custom audiences for ad campaigns across different music genres
  • Manage media budgets and POs, track spend, pacing, and optimization opportunities
  • Research trends, innovations, and changes that impact media planning and buying
  • Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
  • Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
  • Identify growth areas and strategies to sell D2C eCommerce products, drive streaming, downloads, and break new artists

Bring your VIBE:

  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
  • Minimum 2 years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments. 
  • Confidence in written and verbal communication skills in a professional environment
  • Experience planning or buying Meta, Google AdWords, TikTok, X, Snapchat, and other channels 
  • Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
  • Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
  • Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire 
  • Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media.
  • Passionate music fan with understanding of different artists & music fan community dynamics

Job Tags

Permanent employment,

Similar Jobs

NASCAR SpeedPark

Operations Intern Job at NASCAR SpeedPark

PAID Internship - LIMITED HOUSING AVAILABLE Earn up to $300 as a sign-on bonus, free meal per 6-hour shift, free parking, 30% park-wide discount, and free/discounted area exchange program. Total # hired per semester: Spring: 0 Summer: 2 (2026, 1 slot open) Fall...

The Morton Arboretum

Senior Marketing Manager Job at The Morton Arboretum

 ...optimize marketing campaigns to maximum effectiveness and efficiency. Essential Functions: * Act as the lead contact for advertising agencies and partners, in concert with the Director of Marketing. * In collaboration with the Director of Marketing,... 

Amergis

Administrative Assistant Corrections Job at Amergis

Amergis Healthcare Staffing is looking for qualified Administrative Assistants to be responsible for a variety of administrative and clerical duties to help improve efficiencies at an organization. The Administrative Assistants will be the initial contact person for patients... 

Coast Technology

Web Designer Job at Coast Technology

 ...Web Designer About Coast Technology Coast Technology builds high-quality, results-driven websites for clients, dealerships, and local...  ...on experience Opportunities to grow within a fast-paced digital agency Training and mentorship in Elementor and advanced WordPress... 

Westcare

Peer Support Specialist Job at Westcare

 ...two (2) consecutive years. This position provides peer leadership, outreach, advocacy, coaching and recovery support services to those seeking or sustain recovery...  ...An individual may seek certification as a peer specialist if he or she has been in recovery from a substance...